bornbad. as a rebrand began in 2022 but will debut in late Fall 2026.with the support of what was Rising Heat Management, the Isiah Haji project was developed to achieve a memorable run with releases reaching thousands and support from LSDREAM and many of his peers. Most notably his remix of "shiver" originally by John Summit received great praise and support and was even shared by TrapCity. The track remained the most streamed song on the channel for 5 months consecutively.Isiah embarked on his own tour "Not For The Faint of Heart" with dates in California, Tennessee, Arizona, Oregon, and New York. He also filled support for household names like Subtronics, Nitti Gritti, NURKO, SAYMYNAME, DREZO and played for Fuel Fest (a hybrid automotive music festival hosted by the cast and family of Fast and Furious).It was known that bornbad. could not take priority without finishing what he had began right and shedding the project in the future. That future is here today.